Trade Marketing and Business Development Manager
Pernod Ricard
son 25 gün


Are you ready to have the opportunity to work with great people and great brands in an exciting and dynamic environment?

Come and be a part of the exciting and dynamic world of Pernod Ricard Turkey!

The qualified individual will work on challenging projects, learn and be developed by our sales team. If you are passionate about new opportunities and possess an entrepreneurial spirit, this is the role for you!

JOB DESCRIPTION 1) Develop sales actions to reach company targets

  • Analyze and follow up sales trends, market positions of the brands by channel, by region and cities
  • Design trade promotions, incentives to increase sales pull
  • Coordinate the promotion plan between sales team, marketing and logistics : which quantity, when, which channel . and involve other functions.
  • To analyse market sales statistics based on Nielsen data and internal sales data, recommend action plan
  • To take part in specific projects related with trade
  • Know the key facts to make the right decisions, what kind of promotion can improve the businesses.
  • Evaluate the efficiency of a promotion : before, during and after. Understand the peak effects in terms of stock, cannibalization.
  • 2) Gather and transfer infos about market and categories' trends

  • Assess what the competition is doing : launches, promotions, prices and assortment.
  • Feed the marketing team in information to help identify strengths and weaknesses of the brands, and opportunities and threats for the market.
  • Implement shopper surveys and act accordingly3) Ensure In-store visibility
  • Apply merchandising concepts and rules.
  • Integrate his / her merchandising studies, channel and customer specifications - Take decisions to prioritize actions and investments.
  • Challenge creativity, look for new ideas, solutions in merchandising4) Budgeting & Controlling
  • Measure the pay-back of all actions (pre-cost and evaluate).
  • Follow-up the trade marketing plan in order to reach objectives - challenge to take corrective actions.
  • Controlling Region Budgets and SPD in terms of activity content and budget. Make sure that the activity is in line with company strategies and is within budgeted amount
  • Control the actual activity expense versus budgeted amount
  • Reporting Region Budgets
  • Establish a more efficient Budget Control System5) Sales Development
  • Give supports to channel manager to control their business ula reports
  • Manage all sales related reports
  • Lead, implement and control RTM Projects
  • Following numeric, weighted distributions and volume, value shares from A.C. Nielsen and reporting
  • Periodically gather and report RTM KPI’s
  • Manage sales team IT system and follow the all IT related sales projects
  • Manage the bonus system of sales team quarterly QUALIFICATIONS
  • Education : Graduate level education, post-graduate studies in Marketing / Business Administration preferred.
  • Solid understanding of the retail environment
  • Commercially minded, needs to be analytical and have a good grasp of financial and general business issues
  • Sales experience in the field, multi-channel preferred
  • Job related experience : 7+ years
  • Managerial experience : 3+ years
  • Foreign Language : Excellent knowledge of English / French is an asset
  • Computer Skills : Office Programs, Computer literate
  • Organization and communication skills
  • Leadership skills to build team building spirit
  • Strategic thinking skills
  • Able to motivate and get commitment, high negotiating skills
  • Self-motivated, open minded, responding fast to changes and opportunities with an innovative and entrepreneurial approach
  • Cross functional understanding
  • Education Level

  • Bachelor's Degree
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