CRM & Retention Junior Manager / Manager
Istanbul, Turkey
son 4 gün


  • The main focus will be to drive customer retention across all channels through CRM and Loyalty activities.
  • Be responsible for creating the Single Customer View database system and campaign management tools.

  • Education : University Degree,
  • Fluent in both Turkish and English
  • Experience : At least 3-years experience in CRM & RetentionLoyalty or CRM programme experience
  • Capabilities : Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi-channel user journey / experience in mind at all timeExcellent database / CRM knowledge and expertise in reading / understanding dataHighly organized and detail-
  • oriented.Commercially minded, inquisitive and motivated to understand our customerResults orientedMulti-tasking


  • Responsible for the end-to-end process of all customer-facing Retention activity both offline & online stores.
  • Create, develop and execute CRM marketing strategy, calendar and process.
  • Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with PUMA
  • Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value
  • Identify opportunities to grow the database; in valuable customer segments
  • Responsible for any loyalty driving initiatives including customer competitions, partnerships and giveaways
  • Report on activities against core KPI’s and feeding back recommendations to key stakeholders for optimal performance.
  • Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy
  • Full ownership of all email execution, planning and improvements
  • Develop personalized email strategy Develop a test & learn plan for optimizing targeting, creative and CRM messages. Understand how to validate the results and how to act upon findings in coordination with overall customer behaviour
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