Senior Product Manager
abbot
Istanbul, Turkey
son 13 saat

QUALIFICATIONS

  • University degree from reputable universities
  • Minimum 4 years of marketing experience as a Product Manager
  • Excellent command of English
  • Excellent communication skills, internal & external
  • Commercial mindset with strong analytical skills
  • Hands on experience for new product / brand launches / relaunches
  • Formulating HCP ( health care professionals) & consumer insights into strategy and derive action plans
  • JOB DESCRIPTION

  • Prepare annual and longer-term marketing plans
  • Achieve sales and market share annual goals at thebudgeted expenselevels
  • Diagnose and analyze brand, market and competitors through gatheringcompetitive information, identifyingdrivers and refining segmentation according to customer needs
  • Coordinate the development of sales objectives, strategies, advertising, promotion programs,public relationsand marketresearch activitiesand ensure their execution
  • Establish key opinion leader pool and have regular visits
  • Carry out dual visits with the sales team on a regular and on going basis to stay abreast of the motivational status and needs of the sales force, efficient practice of strategies
  • Develop, implement and update product training to sales force on an ongoing basis
  • Provide direction to the field in order to facilitate goal setting process in line with corporate goals, monitor progress, measure results
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