UX Researcher
Insider
Istanbul, Turkey
son 1 gün

Meet , the first integrated Growth Management Platform (GMP).Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue.

Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels.

Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams.

Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

We are looking for an experienced UX Researcher to join the diverse product design team at our office in Istanbul, Turkey.

In this role, you will reveal what our users need from our products by conducting primary research, exploring the behaviors and motivations of our users, and working with teams of Designers, Product Managers, Engineers and others to develop new features.

You’ll inspire change at all stages of product development by delivering exciting oral, written and visual presentations about our findings.

Most importantly, your job as a researcher is to help the UX team to understand what would make a user’s experiences feel more intuitive, accessible.

With experience, you will evaluate all the features contributing to user experience, providing expertise, collaborating internally and occasionally leading projects.

You will improve processes and identify product and use requirements. The researcher needs to be fluent in English as the research will be conducted with users from 21 different nationalities and the research findings will be presented and documented in English.

Responsibilities

  • Conduct research on multiple aspects of how users and our clients engage with products and experiences.
  • Work closely with product managers and designers to identify research initiatives
  • Identify and prioritize short-term and long-term research that delivers impact
  • Conduct research throughout the product life-cycle from early stage generative research, through iterative concept or prototype testing, and post-launch measurement
  • Conduct research using a wide variety of qualitative methods, such as In-depth Interviews, User shadowing , and a subset of quantitative methods, such as surveys
  • Capture and understand work processes
  • Work cross-functionally with design, product management, content strategy, engineering and marketing
  • Advocate passionately for the customer, ensuring that the product experience is aligned to user needs and expectations
  • Deliver actionable and relevant insights aligned to both strategic and tactical product and designs decisions
  • Communicate results and illustrate recommendations and suggestions in compelling and creative ways
  • Work closely with Head of Design to improve research processes and train peers and juniors
  • Minimum Qualification

  • Graduation from, human behavior related field (HCI, Psychology, Social Science, Information Science, etc.)
  • 3+ years experience in applied product research
  • Command of a broad set of qualitative and user-centered design methods
  • Understanding of quantitative, behavioral analysis and statistical concepts
  • Ability to ask, as well as answer product and user experience related questions
  • Compelling English communication skills
  • Insider is a Sequoia backed technology company with offices in London, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Ankara and Kuala Lumpur.

    Insider was listed as one of Europe’s 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017.

    CrunchBase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.

    Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences.

    Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 600 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Samsung, Puma, Newsweek, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon and CNN.

    Insider is a value-driven company and we provide equal opportunity in a zero-discrimination workplace. Insider not just welcomes but also embraces diversity.

    Therefore, all qualified candidates will be considered without regards to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship or marital status.

    Lastly, Insider will provide all necessary arrangements for eligible individuals with disabilities.

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