Create and fine-tune brand strategies and monitor the development of annual brand plans for each brand handled in alignment with global brand teams.
Sets out and specifies key objectives and drives teams to choose the best marketing mix to achieve those objectives.
Achieve budgeted P&L targets for all the brands handled.
Monitor and check all aspects of absolute and relative performance (sales volume, market share, brand awareness and image, competitive activity, advertising and promotion, macroeconomic environment) and propose necessary changes of direction, if required, to ensure that planned objectives are met for the brands in responsibility.
Work with sales department to ensure that marketing plans reflect new market needs and sales commitment to brand objectives.
Using the core communication strategies as a basis, recommend guideline, agree with immediate superior and fine-tune briefs to external agencies.
Ensure that all key activities are to the highest standards and meet brands’ and company’s priorities.
Lead, coach, develop, inspire and motivate subordinates to ensure company’s and brand(s) objectives fulfillment and their career development.
Drive dynamism, conviviality, pro-activity, entrepreneurship and positivity among the white spirits and overall marketing team.
Identify / screen new external agencies for new collaborations in order to achieve best handling of brand(s).
Monitor, understand, and react on competitive activities and relative brand pricing.
Pro-actively take place in portfolio strategy projects as part of the company’s strategy management team.