Marketing Specialist
Istanbul, Turkey
son 2 gün

Job Description

At Peak, we are reaching hundreds of millions of users with our products. Marketing Team is at the core of developing and implementing marketing strategies in order to create impact and reach even more users.

We’re looking for Marketing Specialists to join our rapidly growing team. Managing and optimizing marketing campaigns of our products on all performance channels, you will leverage your analytical skills, understanding of business drivers and ability to interpret and manipulate data to obtain high-quality actionable insights.

You will team up with Marketing Artists to come up with creative plans by combining a data-driven approach and strong creative skills.

Here's what you'll be doing

  • Manage and optimize marketing campaigns and run initiatives end-to-end on all performance channels.
  • Work closely with 3rd parties such as Facebook, Google Ads, DSPs, Ad networks etc.
  • Continuously A / B test and deliver new approaches based on the results.
  • Identify key growth opportunities by crunching numbers and analyzing performance.
  • Propose and implement successful optimization strategies and solutions based on data collected and integrated across all tracking sources.
  • Deeply understand our users, what makes them keep using our products, what drives churn.
  • Identify opportunities for optimization at every stage of users’ life cycle starting from the first ad impression.
  • Collaborate with creative team to provide insight and help to produce new key creatives.
  • Desired skills and experiences

  • University degree preferably in Engineering, Statistics or Economics
  • 1+ years of experience
  • Areas in which you'll continue to grow

  • Google Adwords, Facebook Advertising, Display & Programmatic Advertising
  • Working with huge data sets and deduce actionable insights
  • Improving perception of creative concepts
  • Agile decision-making
  • Building relationships with global companies
  • Analytical thinking
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