CRM Junior Manager
Istanbul, Turkey
son 4 saat

Your Mission

Responsible for the end-to-end process of all customer-facing Retention activity both offline & online stores.

Create, develop and execute CRM marketing strategy, calendar, and process.

Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with PUMA

Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value

Identify opportunities to grow the database; in valuable customer segments

Responsible for any loyalty driving initiatives including customer competitions, partnerships, and giveaways

Report on activities against core KPI’s and feeding back recommendations to key stakeholders for optimal performance.

Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy

Full ownership of all email execution, planning, and improvements

Develop personalized email strategy Develop a test & learn plan for optimizing targeting, creative and CRM messages. Understand how to validate the results and how to act upon findings in coordination with overall customer behavior

Your Talent

  • University Degree, preferably in Business or IT related field.
  • Fluent in both Turkish and English
  • At least 3-years’ experience in CRM & Retention Management
  • Loyalty or CRM program experience
  • Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi-channel user journey / experience in mind at all time
  • Excellent database / CRM knowledge and expertise in reading / understanding data
  • Highly organized and detail-oriented.
  • Commercially minded, inquisitive and motivated to understand our customer
  • Results-oriented
  • Multi-tasking
  • Bu işi bildir

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