Adherence to Takeda corporate governance and industry code of conduct : Align with the values and vision of Takedaism.
Ensure all programs are in compliance with Takeda business practices
Champion the brand : Champion the brand within the LOC to ensure management buy- in and act as the liaison between LOC Cross functional teams with the area leadership
Drive launch readiness : Lead the successful implementation of pre launch & launch initiatives in line with the Takeda launch readiness process
Business analytics : Collate (e.g. Market research, competitive intelligence) and integrate (e.g. with sales, KPIs, P&L) data critical for business growth and sustainability.
Translate data into insights for commercial decisions
Business Planning : Define strategy, develop and execute the Strategic Brand Plan and the 3 Year Medium Range Plan (MRP).
Provide active input and feedback into the development and review of Area brand plans and financials
Drive Performance : Ensure the LOC achieves revenue targets and ensure profitable growth
Budget Tracking : Prepare and monitor functional budget for all initiatives related to the brand
Commercial Excellence : Provide marketing support to the LOC team to improve the implementation of brand strategy and drive operational excellence.
Support sales force effectiveness (SFE) through targeting, segmentation and prioritizing. Ensure brand KPIs are on track in line with area and regional guidance
EDUCATION, WORK EXPERIENCES & SKILLS
Fluency in English
8 years of relevant experience, at least 4 years of marketing experience with a preference for demonstrated success that includes development and implementation of strategic and tactical marketing plans
Hematology experience preferred. Ability to work with complex scientific information in conjunction with internal MD / PhD level colleagues as well as with external key opinion leaders
Previous experience in launching products, and exposure to pharmaceutical product development and brand marketing are preferred
Excellent presentation, analytical and communication skills (both written and oral)
Multi-customer marketing experience to include payer, clinician, hospital, and patient segments preferred
MENTAL AGILITY : Comfortable with complexity and ambiguity, finds solutions to tough problems, has broad interests, highly curious.
RESULTS AGILITY : Delivers results (even in tough situations), resourceful, inspiring, has significant presence, builds high performing teams
PEOPLE AGILITY : Can work easily with a diversity of people, politically agile, skilled communicator, manages interpersonal conflict well
CHANGE AGILITY : Constant tinker (never satisfied), introduces novel perspectives, enjoys leading change efforts, willingly takes heat of any resistance to change
SELF-AWARENESS : Insightful, reflective, clearly understands personal strengths and weaknesses, actively seeks feedback, sensitive of impact on others