Senior Product Manager
Istanbul, Turkey
son 5 saat


  • Adherence to Takeda corporate governance and industry code of conduct : Align with the values and vision of Takedaism.
  • Ensure all programs are in compliance with Takeda business practices

  • Champion the brand : Champion the brand within the LOC to ensure management buy- in and act as the liaison between LOC Cross functional teams with the area leadership
  • Drive launch readiness : Lead the successful implementation of pre launch & launch initiatives in line with the Takeda launch readiness process
  • Business analytics : Collate (e.g. Market research, competitive intelligence) and integrate (e.g. with sales, KPIs, P&L) data critical for business growth and sustainability.
  • Translate data into insights for commercial decisions

  • Business Planning : Define strategy, develop and execute the Strategic Brand Plan and the 3 Year Medium Range Plan (MRP).
  • Provide active input and feedback into the development and review of Area brand plans and financials

  • Drive Performance : Ensure the LOC achieves revenue targets and ensure profitable growth
  • Budget Tracking : Prepare and monitor functional budget for all initiatives related to the brand
  • Commercial Excellence : Provide marketing support to the LOC team to improve the implementation of brand strategy and drive operational excellence.
  • Support sales force effectiveness (SFE) through targeting, segmentation and prioritizing. Ensure brand KPIs are on track in line with area and regional guidance


  • University Degree
  • Fluency in English
  • 8 years of relevant experience, at least 4 years of marketing experience with a preference for demonstrated success that includes development and implementation of strategic and tactical marketing plans
  • Hematology experience preferred. Ability to work with complex scientific information in conjunction with internal MD / PhD level colleagues as well as with external key opinion leaders
  • Previous experience in launching products, and exposure to pharmaceutical product development and brand marketing are preferred
  • Excellent presentation, analytical and communication skills (both written and oral)
  • Multi-customer marketing experience to include payer, clinician, hospital, and patient segments preferred
  • MENTAL AGILITY : Comfortable with complexity and ambiguity, finds solutions to tough problems, has broad interests, highly curious.
  • RESULTS AGILITY : Delivers results (even in tough situations), resourceful, inspiring, has significant presence, builds high performing teams
  • PEOPLE AGILITY : Can work easily with a diversity of people, politically agile, skilled communicator, manages interpersonal conflict well
  • CHANGE AGILITY : Constant tinker (never satisfied), introduces novel perspectives, enjoys leading change efforts, willingly takes heat of any resistance to change
  • SELF-AWARENESS : Insightful, reflective, clearly understands personal strengths and weaknesses, actively seeks feedback, sensitive of impact on others
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