Digital Marketing Specialist
Canon
Istanbul
son 30 gün

Job Purpose and Summary

As Digital Marketing Specialist, you play a vital role in Canon’s communications team. You will be responsible of carrying our all online marketing communications and online PR activities as well as become the first & only contact of agencies and digital media.

With Canon, you’ll get the support and encouragement you need to do your best, from people who share your ambition. You will find both local and global exciting projects and products to work on and a culture where we share our successes and learn from our mistakes.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us.

You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

  • Request from internal departments for site content updates e.g. Press Releases, Events and Trade Marketing
  • Assist with central initiatives to improve the customer experience of the website and increase its performance through regular content changes.
  • Responsible for the development and execution of content updates from both central and local sources to Canon website and Intranet.
  • Advise and ensure compliance of content output e.g. Online Visual Guidelines, Editorial Guidelines, Security Guidelines, etc
  • Manage Social media channels and activities, supporting central editorial calendar and activities for content posting, community and comment management
  • Ensure regular publishing and maintenance by all departments
  • Able to use Tridion CMS tool to publish content updates on behalf of Corporate and Marketing Communications
  • Coordinate the translation of centrally-created content for the Canon website and liaise directly with both the stakeholders and the central teams
  • Ensure that the site content is optimised from a Search Engine Optimisation (SEO) point of view and aligned.
  • Support, deliver and monitor performance of online content projects related to major Canon events and initiatives
  • Manage all social media channels, local CRM Database, third party relations and activities
  • Communicate with E-tailers and set-up joint projects
  • What we ask

    We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it.

    We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.

  • University degree, preferably Business, Marketing or Digital Marketing Departments
  • 3-4 years of experience in Digital Marketing
  • Fluent English language writing and speaking skills
  • Online marketing, SEO, SEM and analytics knowledge
  • Knowledge and experience of Tridion or other Content management Systems (CMS) and keen understanding of the underlying concepts of content management and website development
  • Proven project management experience in global web sites or localization projects and organisational skills
  • Ability to plan and organise workload
  • Ability to work closely with internal stakeholders
  • Good communication skills
  • You will need

    Apply High Standards of AccuracyCommunicate EffectivelyFocus on the CustomerPlan & Organise effectivelyRespond Flexibly Canon is enriching lives and businesses in incredible new ways.

    You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together.

    You can expect the exceptional and achieve the exceptional, with the world's best imaging company.

    Expect the Exceptional.

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