Digital Manager
Pernord Ricard
Istanbul, TR
son 32 gün

JOB DESCRIPTION

  • Be the digital ambassador and drive the digital acceleration with a clear roadmap and defined business battlegrounds to improve the culture and way of working.
  • Support other functions with digital experience and marketing perspective

  • Work in strong collaboration with international digital community to adopt Pernod Ricard tools, projects and leverage global know-
  • how in dark market conditions

  • Identify and prioritize clear digital objectives for marketing and business; to create and communicate marketing and business targets and briefs
  • Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives and raise awareness among the company
  • Understand the spirits business environment and consumers to choose and use the best digital listening tool to provide insights to relevant groups and support brand tracking research
  • Develop the strategy and the relevant tools to start and manage eCRM program in coordination with brand teams
  • Be responsible for the smooth running and completion of projects across eCRM, SEM, and social media maximizing online interaction (FB, Instagram, You Tube, Linked-in )
  • Manage a roaster of partners : digital and CRM agencies, creative talents and influencers to get best support
  • Track actions and results through dedicated dashboards : media, eCRM, social media, brand impact
  • Take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope
  • QUALIFICATIONS

  • Graduated from reputable universities’ business administration / commercial faculties.
  • Turkish as a mother language and advanced written and oral English is a must.
  • Able to travel locally and internationally
  • Ready to work in flexible hours with night out visits
  • Min 5 years of proven experience in a cutting-edge agency, in a leading digital player; or a similar role in a consumer goods, Luxury or retail industry
  • Strong understanding of the digital landscape and how it can be used to develop brands and business
  • Experience of digital content management
  • Experience in eCRM management and activation
  • Good knowledge of database management
  • Familiarity with brand marketing sites and social media assets (FB pages, mobile apps, )
  • Search engine knowledge : SEM, SEO
  • Media planning, programmatic buying experience
  • Experience in developing digital activations (from design and development through execution and measurement)
  • Experience with measuring digital activations and programs : analytics, targeting, segmentation, consumer and business insights
  • Leadership in driving several agencies in working together.
  • Creative, technology savvy with a true interest in brands, passionate about new technologies and media
  • Result driven, energetic, self-starter
  • Bachelor's Degree
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