develop customized value offers that build a successful and sustainable business partnership.
Territorial Business accountabilities
Develop Food Chain Strategies and plans in the downstream customers.
Gain regular FC customer on Syngenta performance.
Coach Territory sales & marketing teams on Food Chain / Downstream Management approach.
Accountable to build technical crop expertise in the value chain
Competitor monitoring and evaluation regarding food chain activities
Consumer insights for Vegetables
Run of branded fresh produced project
Create a pull effect to company product to the end user
Create efficient relationship with Traders and Supermarkets category managers
Work closely with Portfolio Managers to merge consumer insights into portfolio
Holistic understanding of value chain
Deep understanding on MRL / IT
Work across boundaries with key stakeholders
Support the necessary activities to ensure business continuity during the transition.
Adopt the new ways of working.
Develop capabilities required for the new organizational set-up.
KNOWLEDGE, EXPERIENCE & CAPABILITIES
Critical experience and knowledge
5 years technical / marketing experience
Key account management skills; strong understanding of customer needs, structure and business drivers
Understanding of competitive environment
Product managementand line management experience
Agribusiness experience : knowledge of cropping practices and crop protection products
Critical leadership capabilities
Communicates with impact
Leads change and holds ambiguity
Builds a culture of innovation
Manages for performance
Critical technical and professional capabilities
Applies effective grower, channel and influencer segmentation
Develops / delivers innovative, customer-
Develops / implements sound value and transactional pricing based on customer perceived value
Delivers distinctive value proposition to customer
Designs / implements effective CRM strategies
Manages distribution channels effectively
Develops / executes campaign plans
Understands market dynamics and competitive environment
Able to use market research effectively to understand customer, markets, channels
Understands customer needs
Understands channel structure and dynamics
Anticipates changes in the market and adjusts strategies accordingly
Influencing and negotiation
Communication and presentation skills