Category Manager
Sanofi
Istanbul
son 5 gün

Design, develop and lead the marketing agenda for the related brand(s) in Turkey. Build strong and sustainable equity behind the core brands under the assigned responsibility and deliver consistently sales, market share and financials targets .

KEY RESULTS / ACCOUNTABILITIES

  • Define in alignment with global and regional teams the marketing strategies to drive category and brand growth in Turkey.
  • Initiate, build and nurture strong relationship with regional / global teams to secure endorsement of local plans and growth ambitions.
  • Design, develop / adapt and implement ATL and BTL marketing campaigns aimed at improving the brand funnel to generate consistent volume and value share gains.
  • Pioneer digital transformation and adapt new ways of working to meet changing consumer needs and trends.
  • Build collaborative relationships with creative and media agencies for improving service & quality of brand assets.
  • Execute with excellence the action plans embedded into the strategies in Turkey.
  • Closely follow-up changing consumer trends and prepare / implement the CMI plans to measure brand attributes and campaign effectiveness.
  • Design, develop and manage medico-marketing campaigns / activities and develop compelling content to build competitive edge with HCPs and Pharmacists.
  • Own and lead KOL management with the medical manager.
  • Engage cross-functional team (regulatory, sales, medical, trade marketing, digital) to ensure perfect executions of all the campaigns and marketing programs.
  • Work with enabling functions (supply chain, procurement, etc.) to ensure the business priorities and needs.
  • Closely follow-up competitive actions and raise the requests for complaints if needed with regulatory and medical. Quickly align & manage the response to incoming complaints.
  • Build collaborative relationship with field force via regular visits to collect insights and competitive information.
  • Manage A&P budget for the brand(s) : define the investment and media mix, track the expenditure on monthly basis and ensure to achieve the expected ROI out of the invested budget.
  • Develop a sizable and meaningful pipeline of innovation (NPLs, switches, re-packaging) in order to generate growth over and above the core-business performance.
  • Ensure NPLs are successfully launched with the right level of support and with the right tools to generate a fast consumer adoption.
  • Prepare forecasting and P&L analysis of the assigned products in order to support business decisions and meet the financials targets set in budget
  • Proper Representation of the business in meetings with internal & external stakeholders.
  • Continuously search and work for further opportunities to grow the brand(s).
  • Manage ad-hoc requests & emerging needs related to brand(s).
  • Embrace and promote Sanofi purpose and values
  • KEY WORKING RELATIONSHIPS

    INTERNAL

    Cross Functional Collaboration with :

  • Global & Regional Marketing
  • Sales teams in Turkey
  • Regulatory
  • Company Lawyer
  • Compliance
  • Communication
  • Finance
  • Supply Chain
  • Business Operations
  • Trade Marketing
  • Digital Transformation
  • EXTERNAL

    Would be expected to be involved with :

  • Advertising and Media Agencies
  • PR / Influencer Marketing Agencies
  • Market Research Agencies
  • Key opinion leaders
  • Pharmacists & Doctors
  • REQUIREMENTS OF THE ROLE

    Education Level

  • Bachelor’s degree in a reputable university
  • Master Degree in Marketing management or MBA a plus
  • Experience

  • Minimum 5 years’ experience in marketing
  • Languages

  • Turkish - must
  • English full professional proficiency
  • Skills

  • Can-do (Win) attitude
  • Communication skills
  • Negotiation skills
  • Financial and business acumen
  • Interpersonal skills
  • Teamwork
  • Independence and initiative taking
  • Analytical skills
  • At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.

    We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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