We are creative and think outside of the box, which results in innovative approaches to a particular task. We relay the strategic message through strong creative work.
We create successful marketing campaigns that possess innovative creative elements which grab the target market’s attention and lead to a call to action.
What is creativity?
Creativity is the ability to generate new ideas and new connections between ideas, and ways to solve problems in any field or realm of our lives.
Linda Naiman, Founder of Creativity at Work)
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life.
The experience is one of heightened consciousness : ecstasy.
Rollo May, The Courage to Create)
A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative.
Sternberg & Lubart, Defying the Crowd)