Purpose & Overall Relevance for the Organization :
As Sr Manager Digital Consumer Experience in EM, you will be responsible for driving execution and optimization of the Digital Consumer Experience across adidas & Reebok in the EM in close collaboration with the e-Commerce Cluster Teams.
You would lead Consumer Experience, Site Merchandising and Product Launch, SEO, Guided Selling and Experience Optimization initiatives, you’ll be the face for consumer centricity within the organization, giving input to the global strategy and executing it in the market to ultimately drive an increase in consumer satisfaction, revenue and profit.
Key Responsibilities :
Lead all aspects of EM digital consumer journey delivery and optimization across end-to-end journey
Translate global strategy and execute in the Market following global guidance for Consumer Experience, Site Merchandising, Product Launch, SEO, Guided Selling and Experience Optimization
Oversee the timely execution of new capabilities and guidelines within the Market
Creation and management of formal processes for developing consumer-cantered experiences and prioritizing local input into global capability development to benefit the market.
Ensure day-to-day operational excellence is supported through constant analysis, improvement and execution of critical team processes & reporting both inside and outside of your organization.
Translation and execution of the market Site Merchandising based on global guidance, ensuring adaption to the different product tiers and seasonal behaviours.
Build collaborative relationships with other EM eCommerce functions critical to experience delivery - including Analytics, Merchandising and Digital operations and with e-Commerce Clusters teams across the region.
Build a high performing team. Set targets, coach regularly, and develop succession planning.
Act as a key partner working with Global counterparts, in Consumer Experience and .com & mobile experience.
Recruit, manage and lead team of subject matter experts across Site Merchandising, SEO & Master Data, Guided Selling, Experience Optimization
Key Relationships :
Cluster e-Commerce Teams
Brand & Merchandising Teams
Global Digital Brand Commerce Org (DBC) consumer experience counterparts.
Digital Activation Team
eCommerce third party Partner / Technology providers
Knowledge, Skills and Abilities
Experience driving an optimization strategy in an eCommerce business
A data driven mind-set. If you don’t have a passion for data, this role is not for you.
An inert ability to see opportunities to improve. Whilst focused on the front-end consumer experience, you should see this across all facets of the business
Ability to influence and collaborate effectively you’ll need to help shape roadmaps which you do not own within different departments within adidas to continuously improve the end to end consumer journey
Proven leadership and managerial skills.
Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.
Requisite Education and Experience / Minimum Qualifications
University Degree in Business, Marketing, Computer Science or another related discipline, MBA an advantage
Minimum 7 years of professional experience including at least 4+ in digital / e-Commerce positions.
Google analytics certificates, or other digital certifications are a plus
Excellent MS Office Skills