Area Technical Manager - Hygiene
H.B. Fuller
son 10 saat

We at H.B. Fuller embrace a shared set of beliefs and competencies that direct the way we operate and express our fundamental principles about how we will achieve success.

We strive to hire talent that demonstrates our beliefs and our competencies.


The ATM is expected to be HB Fuller’s field based application expert, with a high level of knowledge and expertise in the multiple application Solutions market to cover Turkish and Turkish subcontinent Region.

He / She must be able to quantify the value of our products and capable of adjusting customer machinery to enable our products to run as effectively as possible.

The ATM works very closely with the Geographic Sales Manager (GSM) / Strategic Account Manager (SAM), Territory Manager (TM) / Technical &R&D to support the mostly Strategic Customers and opportunities in these accounts, other customers.

All activity should be aligned with the SBU business objectives. The ATM plays a key role in innovation, both in identifying opportunities in the market and communicating them into the HB Fuller organization and in bringing new products and technologies to the Sales Force and the market.

The ATM should also work closely with Marketing to identify tools that help the Sales force be more effective in the field and then work with the Sales team to ensure the tools are understood and used.

The ATM needs to have a clear understanding of the HB Fuller Sales Process, Value Selling and the role that they play in both.


This individual will be involved in a variety of duties and responsibilities including :

Working safely following the company guidelines and using all protective equipment

Proactively supporting the AM and SAM to strengthen H.B. Fuller’s presence in these accounts opportunities, agreeing prioritization with the GSM

Being an active partner in the development of account plans at the customers and opportunities with a clear understanding of value selling and the ATMs role in it

Being active at these accounts for key demonstrations, new product introductions, complaint / claim investigations, training and any other activity linked with delivery of the account plan

Developing direct relationships with Accounts

Training internal and external technical employees on HB Fullers products and services, such as how the products work, how they compare to the competition, how to quantify value and how to run audits and demonstrations

Ownership / management of key OMMs and OEMs to stay up-to-date with market and technology developments and to be their adhesive technical partner, generating leads for HB Fuller

Being a key player in driving innovation by identifying new product and service opportunities, being the first trained on new HB Fuller products and technologies, being a key partner in the launch program and the roll out of new products by training the sales force, attending first trials, providing clear written feedback from the trials / demonstrations and sharing best practice

Working closely with Marketing to develop tools which will help the sales team be more effective in the field and then working with the sales team to ensure the tools are understood and used

Working closely together with the Technical Service and R+D group in the organization to empower technology push from the lab side into the market and to report about market trends to the lab teams

  • Being responsible for doing successful product demonstrations at the customer; plan customer demonstrations beforehand with a Demonstration Plan showing under what circumstances a demonstration will be seen as successful;
  • will have all necessary demonstration tools such as measuring devices, parts, cleaning equipment, customer training material, best practice manuals when doing a demonstration.

    Ensuring post demonstration that a review has been held with the customer before leaving and that subsequently all results are quantified, documented and communicated

    Participating in regular laboratory and sales meetings, proactively shares best practice both in the field and laboratory, helps with story of success reporting into organization

    Helping to keep the technical service facilities up-to-date on market / technologies and planning, organizing and executing customer events in the technical center facilities

    Staying up to date with industry trends by attending conventions, trade shows visiting key OEM and machinery partners, institutes and substrate suppliers

    Having the ability to influence and gain alignment with both external and internal key decision makers as well as all levels of the organization

    Having an understanding of the customer competition, industry trends, market forces affecting the business and product / application needs.

    Following lab tests and building a close relationship with Lab Technician to make Test Report ready on time.

    Supporting Lab Technician to test customers articles and make response time shorter.

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