Consumer & Market Insights Manager
Genzyme
Istanbul
son 6 gün

Job Description :

  • Drive the insight programmes and analysis required to support all product development, product management and marketing initiatives through insight led recommendations,
  • Conduct all market research, competitor analysis, customer insight and marketing analysis,
  • Own and Collaborate in customer-based research in related categories with brand teams,
  • Bring together data from primary research, customer database systems and other data intelligence systems to provide timely and accurate market and customer information which informs Marketing,
  • Condense multiple data points into insightful and clear learnings and implications,
  • Remain on top of market trends at all times, be the voice to the business on changes in market,
  • Present findings and recommendations clearly and concisely to peer teams and senior management,
  • Routine and ad hoc insight projects to provide actionable market and customer insight which improves understanding of the ROI of marketing expenditure,
  • Ensure alignment on key projects between local-regional-global stakeholders,
  • Responsible Turkey & Middle East zone,

    LI-ME

    At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.

    We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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